Atlanta’s John Marshall Law School (AJMLS) congratulates Professor Elizabeth M. Jaffe on the publication of her latest article, co-authored with J. Douglas Baldridge, in the Arizona State University Sports & Entertainment Law Journal. Titled Expanding Cyberbullying Liability for AI Deepfakes, the article appears in Volume 15, Issue 1 of the Fall 2025 journal.
Described in the article abstract,
The flurry surrounding the World Wide Web has set the scene for innovation and interconnectivity among individuals in a way never imagined before. The new wave of technology and creativity online brings forth both trouble and trauma. Reports have shown that 4,000 celebrities have become victims of deep-fake pornography. With the increasing number of child social media entrepreneurs, this issue is unlikely to disappear and will continue to affect a wide range of entrepreneurs and celebrities. As the historical liability protections for platforms remain in place, it is critical to expand legislative protections for individuals online. And while celebrities do subject themselves to the public eye, no one deserves to be exploited. This article looks at recent deep fake examples and considers potential legal remedies to combat this prevalent form of cyberbullying.
The authors explore overcoming obstacles with legal recourse, civil or criminal liability, current limitations, a tort proposal, policy and constitutional considerations, reform, and looking forward with deepfakes and social media.
At AJMLS, Professor Jaffe teaches Domestic Relations, Legal Research and Writing, Pre-Trial Practice and Procedure, and an intersession course on Taking and Defending Depositions. Her scholarly research has focused on social media liability and cyberbullying, and she has published extensively on bullying, free speech, and online harms. She is widely recognized for linking legal scholarship with practical, real-world consequences, particularly in how digital conduct affects families, schools, and institutions. Since joining AJMLS in 2006, she has combined her legal practice experience, scholarship, and teaching to mentor the next generation of attorneys.